William Barker
Founder
Life Over Death Clothing Co. is founded on a simple truth: the grave can’t hold purpose. As someone who’s lived through struggle, loss, and redemption, this brand is more than a label—it’s a reflection of my journey. I built LOD to bridge the gap between faith and street culture, creating a voice for those who refuse to fold under pressure and instead choose to live boldly through Love, Integrity, Faith, and Endurance.
Every design, every drop, every message we put out is rooted in transformation—from who we were to who we’re becoming. Life Over Death is for the ones who know that survival isn’t enough—we’re here to thrive, inspire, and lead with purpose.
This isn’t just clothing. It’s a calling.
Torrence Halaby
Brand Ambassador
Born and raised in Jacksonville, proud father, brother, personal trainer, and owner of H&G Enclosures. Fitness is my passion, but faith is my foundation. Life Over Death Clothing isn’t just what I wear it represents how I live. I’ve faced struggles, made mistakes, and found purpose through it all. I stand for growth, accountability, and showing up every day with love, integrity, faith, and endurance. This brand speaks to life into my journey and I’m proud to be part of the movement.
Levi Fresco
Brand Ambassador
A father, husband, brother, and true creative at heart. As a battle rapper and owner of Run A Records, I’ve spent years using my voice to shift culture and tell raw, unfiltered truth. Life Over Death Clothing speaks to everything I stand for faith, resilience, and real growth. I’ve seen both sides of life, and I choose purpose every time. This brand isn’t just clothing, it’s a statement—and I’m proud to represent it.